Take a close look at Social Gaming Network’s story, and you will see how social games are evolving away from a focus on Facebook-only games. SGN is rising as a multiplatform social game developer, while Facebook-focused Zynga has been declining rapidly. SGN is even hiring the talent that was laid off by Zynga.
The ax has begun to fall at troubled game developer Zynga again, as the company confirmed that it will lay off 18 percent of its workforce, lowering its pretax annualized cash expenses by $70 million to $80 million, and AllThingsD reported that Zynga is shuttering its offices in New York, Los Angeles, and Dallas.
Facebook will announce Wednesday afternoon how well it did financially in the first quarter of this fiscal year. The company has been aggressive about rolling out ad products, and it deepened its relationship with firms such as Datalogix to give advertisers better purchasing data. Let’s take a look at what others think ahead of Wednesday’s earnings call.
Zynga isn’t the only developer trying to be more independent from Facebook. Others are following suit, looking elsewhere to gain popularity. How did Facebook fall out of favor so quickly? Silicon Valley blogger and entrepreneur Andrew Chen examined why developers are souring on Facebook — offering lack of virality, the cost of doing business, and the finite nature of News Feed as reasons.
Game developer Zynga and Facebook, once virtually intertwined, continue to drift further apart from each other, as Zynga announced in a post on its blog that while login with Facebook will still be an option for game players, it will no longer be a requirement starting next week.
Craig Berkman, a finance manager in Florida and former Oregon gubernatorial candidate, was hit with fraud charges by the Securities and Exchange Commission’s enforcement division over what regulators called a Ponzi-like scheme that promised but never delivered pre-initial public offering shares of Facebook and other companies.
Facebook shares were involved in some large transactions in recent days, with moves by Chief Operating Officer Sheryl Sandberg, board member Peter Thiel, and Russian Internet company Mail.ru Group making the news.
The cutbacks continue at struggling game developer Zynga, as Chief Operations Officer David Ko announced in a post on the company’s blog that it will close its studio in Baltimore and consolidate its offices in Texas and New York.
Brands love to connect with Facebook friends in a variety of ways — through discounts, conversation, applications, and crowdsourcing, among others. But some brands are finding that the social good is also an effective way of building relationships with their fans. Social Reality, which creates apps for several Fortune 500 companies, talked with AllFacebook about how brands have built awareness by working with those who have liked the page for charitable causes.