REPORT: Facebook Testing Distribution Of Mobile Games For Smaller Developers

Facebook is exploring another source of mobile monetization, working with smaller game developers to offer distribution of their games via mobile ads in exchange for a percentage of revenue, according to a report in TechCrunch.

The social network is focusing on smaller, independent developers, TechCrunch reported, and the test only involves distribution, with no editing games’ content or financing their production.

TechCrunch believes this test may be a way for these smaller developers to compete against the financial muscle of larger game developers such as Kabam, King.com, and Supercell.

Facebook confirmed to TechCrunch that it is working on new mobile-game-distribution tests, but it would not offer any further details.

Readers: Do you think Facebook can carve enough of a business out of distribution of mobile games?

Image courtesy of Shutterstock.

Related Stories
Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!