REPORT: Facebook Testing Distribution Of Mobile Games For Smaller Developers

Facebook is exploring another source of mobile monetization, working with smaller game developers to offer distribution of their games via mobile ads in exchange for a percentage of revenue, according to a report in TechCrunch.

The social network is focusing on smaller, independent developers, TechCrunch reported, and the test only involves distribution, with no editing games’ content or financing their production.

TechCrunch believes this test may be a way for these smaller developers to compete against the financial muscle of larger game developers such as Kabam, King.com, and Supercell.

Facebook confirmed to TechCrunch that it is working on new mobile-game-distribution tests, but it would not offer any further details.

Readers: Do you think Facebook can carve enough of a business out of distribution of mobile games?

Image courtesy of Shutterstock.

Related Stories
Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell your brand's story through photos, and use your profile to drive your sales and business objectives. Register now!