One-Hour Facebook Ads?

A new episode of Fox series “The Following,” starring Kevin Bacon, aired at 9 p.m. ET/8 p.m. CT Monday, and some Facebook users saw sponsored stories in their news feeds roughly one hour earlier, prompting them to tune in.

The ad read:

In less than an hr, watch the new episode of the hit show with Kevin Bacon! 9/8c on FOX

Clicking on the link took users to the Facebook page for “The Following.”

Readers: Have you ever seen such time-intensive Facebook ads in your news feeds?

Thank you to Social Yeah Founder Kevin Evanetski for the tip and screen grab.

Related Stories
Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!