A new episode of Fox series “The Following,” starring Kevin Bacon, aired at 9 p.m. ET/8 p.m. CT Monday, and some Facebook users saw sponsored stories in their news feeds roughly one hour earlier, prompting them to tune in.

The ad read:

In less than an hr, watch the new episode of the hit show with Kevin Bacon! 9/8c on FOX

Clicking on the link took users to the Facebook page for “The Following.”

Readers: Have you ever seen such time-intensive Facebook ads in your news feeds?

Thank you to Social Yeah Founder Kevin Evanetski for the tip and screen grab.