INFOGRAPHIC: Suggested Changes To Facebook’s Engagement Rate Formula

Better ways to measure engagement with content on Facebook pages continue to be discussed, with the latest crack at the subject coming from Ticular.

Ticular listed the following adjustments that it believes should be made to the current Facebook formula for engagement rate, which is total engagement (likes plus comments plus shares), divided by number of fans, times 100:

  • Comments, likes, and multimedia should carry different weights in calculating engagement.
  • The number of times a Facebook user replays a video should be factored in.
  • The formula should take into account when users view photos in full-screen mode.
  • The number of times users tag content should be included.
  • Engagement by users who have not already liked the brand should be included.
  • There should be an adjustment for percentage of fans reached.
  • Is people talking about this synonymous with shares?
  • Negative threads can draw huge totals of likes, comments, and shares.
  • The emerging metrics for negative feedback cannot detect sarcasm.

Related Stories
Mediabistro Course

Blogging: Analytics, SEO, and Content

Blogging: Analytics, SEO, and ContentWork with the former marketing director at Conde Nast Digital to improve your search rankings, integrate social, and increase traffic to your blog! Starting November 5, Jim Hopkinson will teach you how to analyze KPIs, monetize your blog through ads, sponsorships, and affiliates, and leverage your blog toward a larger platform such as publishing, speaking, or consulting. Register now!