TripAdvisor has had a presence on Facebook for a while now, but recently improved the way it makes travel suggestions based on friends’ profiles.

While the previous version of TripAdvisor’s page had a bit of this, users had to ask for suggestions and await answers from friends. The latest iteration taps into Facebook’s instant personalization platform to make recommendations in three different ways: you can see which types of travel are most popular in your circle, how your pals feel about specific destinations, and similarly, which

Visit TripAdvisor’s homepage on Facebook, and you see all of your friends’ travel maps overlaid onto your own, so you can see which destinations and activities are most popular among your crew.

Click through to a destination page within TripAdvisor, and you see reviews by your friends. The same goes for any hotel, attraction, or restaurant in any locale.

Obviously, the more your pals post their opinions, the more personalized your experience of TripAdvisor’s recommendations will be. If no one you know has posted anything within the application, you’ll see recommendations from people who aren’t on your friend list.

Don’t fret if your own friends don’t use the application yet — almost one out of every ten Facebook users use TripAdvisor on a monthly basis. Surely some of them will have suggestions you’ll find relevant.

Have you had a chance to look at the new and improved TripAdvisor page? What do you think of it?