Is Facebook Usage Sinking In The U.K.?

Is Facebook hemorrhaging users in the U.K., or is it a statistical anomaly?

Using data from Facebook analytics company Socialbakers, The Guardian reported that the social network shed 600,000 unique monthly users in December, and TechCrunch pointed out that according to updated data from Socialbakers, that figure is now more than 946,000.

However, Facebook told TechCrunch Socialbakers gathers its statistics using the social network’s advertising tool, which does not take all usage into account, saying in an email:

From time to time, we see stories about Facebook losing users in some regions. Some of these reports use data extracted from our advertising tool, which provides broad estimates on the reach of Facebook ads and isn’t designed to be a source for tracking the overall growth of Facebook. We are very pleased with our growth and with the way people are engaged with Facebook — more than 50 percent of our active users log on to Facebook in any given day.

Socialbakers Founder and CEO Jan Rezab agreed, telling TechCrunch his company’s data do not count users accessing Facebook via mobile or at work, and adding that when the social network topped 1 billion monthly active users, the user count from Facebook’s ad tool was around 940 million.

Rezab told TechCrunch:

I would give it a week or two to reshuffle again. Holiday traffic is likely to account for bigger growth.

Readers: Do you think Facebook has reached a saturation point in the U.K., or were the lower user numbers just a statistical anomaly?

Image courtesy of Shutterstock.

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