Does Facebook Need An Unfollow Button?

Unfollow650Facebook is bringing the functionality of its hide all button — which allows users to hide all posts from friends or pages without unfriending or unliking them, respectively — to a new unfollow button, which allows users to stop following other users’ public updates, TechCrunch reported.

A Facebook spokesperson confirmed the change to TechCrunch, saying:

The goal of this change is to help people curate their News Feed and see more of the content that they care about.

TechCrunch believes Facebook is trying to bring its language more in line with that of Instagram and Twitter, on which follow is a staple.

Readers: What do you think of this change?

Image courtesy of Shutterstock.

Related Stories
Mediabistro Course

Applied Web Analytics

Applied Web Analytics Starting July 22, learn a deeper knowledge of traditional web analytics measurement for online marketing and advertising and other digital tools including media and mobile devices. You'll learn how to select key performance indicators to measure your website, set goals and produce results, integrate analytic efforts into your marketing strategy and more. Register now!