NATIONAL DOUGHNUT DAY INFOGRAPHIC: Krispy Kreme Tops Dunkin’ Donuts In Facebook Engagement

Social benchmarking platform Unmetric marked National Doughnut Day Friday by comparing the Facebook engagement of leading brands Dunkin’ Donuts and Krispy Kreme.

Unmetric pointed out that while Krispy Kreme had a 13-year head start, Dunkin’ Donuts has more stores in more countries. The company also found that Krispy Kreme focused its efforts on posting photos of donuts, Dunkin’ Donuts varied its content.

In terms of Unmetric’s engagement score — which it calculates by combining likes, comments, shares, and estimated impressions Krispy Kreme came out on top with an 84, while Dunkin’ Donuts tallied just a 56.

Readers: Did you enjoy a donut on National Doughnut Day?

Image courtesy of Shutterstock.

Related Stories
Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell your brand's story through photos, and use your profile to drive your sales and business objectives. Register now!