NATIONAL DOUGHNUT DAY INFOGRAPHIC: Krispy Kreme Tops Dunkin’ Donuts In Facebook Engagement

Social benchmarking platform Unmetric marked National Doughnut Day Friday by comparing the Facebook engagement of leading brands Dunkin’ Donuts and Krispy Kreme.

Unmetric pointed out that while Krispy Kreme had a 13-year head start, Dunkin’ Donuts has more stores in more countries. The company also found that Krispy Kreme focused its efforts on posting photos of donuts, Dunkin’ Donuts varied its content.

In terms of Unmetric’s engagement score — which it calculates by combining likes, comments, shares, and estimated impressions Krispy Kreme came out on top with an 84, while Dunkin’ Donuts tallied just a 56.

Readers: Did you enjoy a donut on National Doughnut Day?

Image courtesy of Shutterstock.

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!