Social benchmarking platform Unmetric marked National Doughnut Day Friday by comparing the Facebook engagement of leading brands Dunkin’ Donuts and Krispy Kreme.

Unmetric pointed out that while Krispy Kreme had a 13-year head start, Dunkin’ Donuts has more stores in more countries. The company also found that Krispy Kreme focused its efforts on posting photos of donuts, Dunkin’ Donuts varied its content.

In terms of Unmetric’s engagement score — which it calculates by combining likes, comments, shares, and estimated impressions Krispy Kreme came out on top with an 84, while Dunkin’ Donuts tallied just a 56.

Readers: Did you enjoy a donut on National Doughnut Day?

Image courtesy of Shutterstock.