UnmetricLogo650Former Young & Rubicam Creative Culturalist Rick Liebling joined social benchmarking platform Unmetric as head of global marketing, and the company also announced the additions of Frito-Lay, American Airlines, and Deep Focus to its client base.

While at Y&R, Liebling worked with clients including Foot Action, the U.S. Olympic Committee, Hillshire Farm, and Dannon on consumer behavior and how brands and consumers interact with culture.

Prior to Y&R, Liebling’s work history includes MasterCard, Gillette, Sony Ericsson, Verizon, General Mills, Diageo, and the New York Yankees.

Liebling said in a release announcing his new role at Unmetric:

I was blown away by both the quality of the product and the team at Unmetric. The ability to unlock competitive intelligence is crucial for brands and agencies alike, and I look forward to the opportunity to help Unmetric further serve the needs of the Fortune 500 companies it works with.