Unpublished Posts Can Now Be Created Via Facebook Page Composer

Facebook page administrators can now create unpublished posts, also known as dark posts, directly via the social network’s page composer.

Unpublished posts are posts that do not appear on pagesTimelines or users’ News Feeds, but can be promoted with ads on the social network anyway, allowing brands to show more relevant content, such as a sporting goods company being able to target fans of specific sports with products related to those sports.

Sister blog Inside Facebook reported on the ability to create unpublished posts via page composer, adding that once page admins click the clock icon for scheduling posts and choose a year, the option to “hide from News Feed” appears.

Inside Facebook pointed out that page admins were previously only able to create unpublished posts via Facebook’s self-serve ad-creation tool, Power Editor, or ads application-programming interface.

Page admins: Will you try creating unpublished posts via page composer?

Screenshot courtesy of Inside Facebook.

Related Stories
Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell your brand's story through photos, and use your profile to drive your sales and business objectives. Register now!