Facebook Allows Pages To Test Ad Options Without Publishing Posts

Facebook page administrators can now test different types of ad options for posts without actually having to publish the posts, gaining access to a feature that has been available to premium advertisers since February.

Sister blog Inside Facebook reported, on a tip from PageLever’s David Turner, that page administrators can use the new feature via the pages application-programming interface to target only users who have not liked their pages with introduction videos, or to test different ad units and select the ones that performed strongest for wider campaigns.

Page administrators: How will you experiment with this new feature?

Image courtesy of Shutterstock.

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