Is Facebook Classifying Users Who Like Pages As ‘Valuable’ Or ‘Irrelevant?’

PeopleWhoLikeThisValuableIrrelevant650There’s no doubt that some Facebook users who like brands’ pages are more valuable to those brands than other users, but is the social network actually classifying users who like pages as “valuable” or “irrelevant?”

Reader Craig Glaser shared the screenshot above with AllFacebook, saying in a blog post that page administrators whose pages have been converted to the new layout can click on page likes in the “this week” navigation bar, and then select “see all,” to access the menu pictured above.

The AllFacebook.com page has been converted to Facebook’s new layout for desktop pages, and we were able to access the same menu (pictured below).

Both Glaser and AllFacebook found that clicking on valuable or irrelevant did not bring up any results.

Readers: Does “irrelevant” seem like too strong of a word for Facebook users that aren’t engaging with pages?

AllFacebookValuableIrrelevant

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Register now!