Is Facebook Planning Something Super For Video Ads On Super Bowl Sunday?

SuperBowlXLVIIILogo650The Super Bowl marks the end of the National Football League season, but Super Bowl Sunday also marks a giant day for the television advertising industry, as Super Bowl ads often receive as much buzz as the game itself. According to a report in the New York Post, Facebook may be eyeing a piece of that pie with its test of video ads.

Ad agencies told the Post that Sunday, Feb. 2, or Super Bowl Sunday, is blacked out on the social network’s schedules for video ads, and MediaCom Global Head of Digital Media Investment Vik Kathuria told the newspaper:

They’re looking for the highest possible bids. It’s like an auction, or they’ll go to the biggest advertisers and say, “If you commit this on an annual basis, we’ll give you this, too.” I wouldn’t be surprised if they were asking $3 million to $4 million.

We’re pretty excited. It’s Facebook, with 1 billion users, and reach is a huge part of how media is bought.

However, Kathuria told the Post that Facebook’s target is not television, but online video players such as YouTube, Hulu, AOL, and Yahoo, adding:

That’s where we’ll take it away. We’re not taking it from TV.

Readers: Do you think Facebook can actually get $3 million to $4 million for video ads on Super Bowl Sunday?

Related Stories
Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!