Video On Instagram: 5M Uploads In First 24 Hours

How quickly did Video on Instagram catch on? CNET reported that 5 million videos were uploaded in the first 24 hours after the feature debuted Thursday, adding for context that it would take approximately one year to watch all of the videos uploaded during the feature’s first eight hours.

Instagram told CNET users were uploading 40 hours of video per minute at the peak of the 24-hour period, coinciding with the Miami Heat’s victory over the San Antonio Spurs in the National Basketball Association Finals.

Readers: Were you one of the 5 million?

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