Video on Instagram and Vine are rival video-sharing services, but they are both part of a campaign by Nissan to promote its 2014 Nissan Versa Note.

Nissan is encouraging users of Video on Instagram and Vine to submit videos portraying the things they love to do, starring the Versa Note, six to 15 seconds long, with the hashtag #VersaVid. Entries will have the chance to be featured in a commercial for the automaker later this year.

A printable kit of a paper model of the Versa Note is available for users on the website for its Your Door to More Video Contest.

Readers: Is Nissan’s Your Door to More Video Contest a good example of innovative use of Video on Instagram by brands?