Facebook recently redesigned its News Feed to show off more visual content, with photos and videos getting a makeover. It’s no surprise that this kind of content is most engaging, especially on mobile. As Viewbix CEO Jonathan Stefansky told AllFacebook, mobile engagement rates on videos are nearly double those of desktop.
Viewbix is a video service that caters to brands looking for ways to get users to engage through video. Through Viewbix videos, users can not only watch videos, but engage with companies by signing up for more information or some other calls to action defined by the brands.
Among Viewbix-enhanced videos brands have shared on Facebook, Stefansky said users are much more likely to engage when they see them on their phones or tablets, with an engagement rate of 40.8 percent (compared with 22.3 percent on desktop.)
Stefansky said most of the views have come through iPads and Android devices (roughly a combined 80 percent). He believes that the touch factor, exclusive to mobile, is why engagement is so high:
Users, especially on tablet devices, are much more interested from an engagement perspective. As we transition to mobile and tablet devices, it underscores the value proposition of our platform. A touch is more interactive to the experience.
Readers: How often do you interact with videos on Facebook from your phones or tablets?