Facebook Testing More Visual Mobile Sponsored Stories

Some users may be seeing a new kind of ad in their mobile news feeds, as Facebook is testing a more visual approach to sponsored stories, which prompt users to like a page. TechCrunch reported that the site is showing off a a new format for sponsored stories, including a big, bold photo.

Currently, for most users, here’s what it looks like when Facebook suggests pages for you:

Here’s the new format Facebook is testing, according to TechCrunch:

Jeff Kanter, Facebook’s news feed ad product manager, told TechCrunch why the company is considering the change:

We’ve learned a lot this year and are continuing to learn. We’ve found that the news feed ads experience is pretty different from the right-column ads experience we’ve been working on for many years now, and we have already made a bunch of adjustments.

Readers: Does the new format look much better than the old one?

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