Michael Kors Digital Campaign Taps Instagram, Twitter

Luxury accessories designer Michael Kors launched its “What’s in Your Kors” digital-media campaign Tuesday, focusing its efforts on Facebook-owned photo-sharing network Instagram, as well as Twitter.

The multiplatform campaign will feature items geared toward events such as the Fourth of July and Milan Fashion Week, and photos will feature those items inside Michael Kors handbags, with Michael Kors himself adding style tips and advice. The hashtag #WhatsinYourKors is being used for the campaign.

PurseBlog, an online fashion magazine and social network dedicated to designer handbags, is collaborating with Michael Kors on the What’s in Your Kors campaign.

Readers: Would you like to see more brands incorporate Instagram into their digital campaigns?

Related Stories
Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!