What's Making Your Site Go Slow? Could Be The Like Button

Based on a number of reports, it has become pretty clear that the Like buttons and other Facebook social plugins have been slowing down many of the sites that use their product.

For months now it has been a well known fact among the developer community that Facebook’s plugins can frequently run into loading problems. While Facebook is well aware of the issue, and most definitely working on resolving it, that doesn’t stop the fact that the page load can be extremely slow. One large publisher, who wanted to remain unnamed, sent us the chart below which highlights the peak loading time for the like button sometimes.

Like Load Time Screenshot

While most sites aim to have their site completely loaded within a fraction of a second, it appears as though the load time can drag on dramatically, and in the case of the publisher that reached out to us, Facebook can drive the sites to take up to 6 seconds to load. Ultimately, any external widgets you use can slow down a site, however it’s well known that Facebook can be one of the primary forces behind that. Now we have some numbers to show that’s the case.

Have you had the like button slow down your site at all?

Related Stories
Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!