It has been well established by several social media experts that photos are usually the best way to gain engagement on Facebook. But how do you keep track of what photos to use? Matthew Gonnering, CEO of Widen Enterprises, spoke with AllFacebook recently about the need for brands to properly manage the images they post to their pages.
Widen has been in the image-management business for 60 years, and the company has recently turned its attention to helping brands succeed through pictures on social media. Gonnering feels that companies should put more stock into having some type of system for managing images, so they can be quickly and easily identified and posted.
Gonnering talked with AllFacebook about why image organization deserves brands’ attention:
When you don’t have control of the images, you can’t make them easily available to the people who need them: your marketing channels, your sales reps, your dealers, your distributors, your vendors, your agencies. They’re sitting on some internal network folder, or the hard drive of the creative department or an art director, so they don’t have a good way to control it. When you don’t have a good way to control it, your brand is misused. You want to promote the product, they want to get out and sell it because that’s part of their livelihood, and you’re not giving them the easy way to do it, so they’re going to try to figure it out themselves.
Brands put money and effort into purchasing photos or having a photographer capture just the right shot, but often photos are just stored on hard drives somewhere. Gonnering told AllFacebook that companies should look into image-management systems or cloud technology so pictures can be easily pulled from anywhere. Widen has an efficient program — Digital Asset Management — that allows companies to easily search for high-quality, legally usable images and track their performance.
Readers: How do you manage your images that you post to Facebook?
Main image courtesy of Shutterstock.