Facebook analytics provider Wisemetrics announced its official launch over Thanksgiving weekend, saying that the timing was tied to the recent changes to Facebook’s algorithm and the resulting decrease in the reach of pages on the social network.

Wisemetrics said its solution is aimed at helping page administrators measure and optimize their pages’ presence in Facebook’s news feed, and its features include:

  • The most relevant metrics on easy-to-navigate dashboards, giving users the ability to track their improvement over any time periods they select, as well as to export the data and add comments.
  • Optimization advice based on what content worked for pages and why, tapping into the unique metrics offered by the system.
  • The ability to compare pages with those of competitors and analyze what types of content were successful for them.
  • Estimated return on investment from posts, comments, and campaigns.

Wisemetrics said pricing starts at $49 per month, and the company is offering a free 14-day trial.