Wisemetrics Officially Rolls Out Facebook Analytics Solution

Facebook analytics provider Wisemetrics announced its official launch over Thanksgiving weekend, saying that the timing was tied to the recent changes to Facebook’s algorithm and the resulting decrease in the reach of pages on the social network.

Wisemetrics said its solution is aimed at helping page administrators measure and optimize their pages’ presence in Facebook’s news feed, and its features include:

  • The most relevant metrics on easy-to-navigate dashboards, giving users the ability to track their improvement over any time periods they select, as well as to export the data and add comments.
  • Optimization advice based on what content worked for pages and why, tapping into the unique metrics offered by the system.
  • The ability to compare pages with those of competitors and analyze what types of content were successful for them.
  • Estimated return on investment from posts, comments, and campaigns.

Wisemetrics said pricing starts at $49 per month, and the company is offering a free 14-day trial.

Related Stories
Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell your brand's story through photos, and use your profile to drive your sales and business objectives. Register now!