Amid all of the hubbub about Facebook’s recent announcement that third-party applications were no longer required to create contests or promotions, the social network’s lifting of its restriction on pages using likes and comments as a means of contest entry commanded nowhere near the same level of attention, but Facebook app developer Woobox introduced a way for page administrators to take advantage of this new capability.
Woobox users can now enable visitors to their Facebook pages to vote in photo and video contests via like, simply by choosing “vote by Facebook liking” when setting up their contests, instead of adding vote buttons.
Each Facebook user is automatically restricted to one vote, according to Woobox, and users will not have to authorize apps in order to vote using this method.
On the page admin side, the same user data will be available as for contests that deploy the vote button.
Woobox said in a blog post announcing the feature:
“Why is this a big deal?” you ask? Because voting doesn’t have the same engagement potential as liking does. Liking is more social — and more apt to end up in your fan’s News Feeds — resulting in higher engagement levels and increased traffic to your Facebook page. Asking fans to like a photo or video as a means of voting provides the opportunity for that content to live outside of the confines of the contest. Depending on the individual’s privacy settings, content that they like could show up on their Timeline, providing a whole new set of eyeballs access to your contest.
Page admins: How have you adapted to the new freedoms Facebook recently introduced for promotions and contests?