WORLD CUP: Everything You Wanted To Know About Facebook Check-Ins From Brazil

WorldCupCheckInsMap650The Facebook Data Science Team turned its attention to check-ins at 2014 FIFA World Cup Brazil, studying how many users of the social network checked in at the various World Cup cities in Brazil between June 2 and 16, where they came from, and who they are.

The information is presented in the visualization below, with each arc representing the journeys of 20 Facebook users who traveled from their home cities (represented in blue) to World Cup cities (in red), with the size of circles dependent on the number of check-ins.

According to the Facebook Data Science team, the countries with the most World Cup visitors were:

  1. U.S.
  2. Mexico
  3. Colombia
  4. Chile
  5. Argentina
  6. U.K.
  7. Italy
  8. Germany
  9. France
  10. Australia


The most World Cup check-ins by city (globally) were:

  1. Mexico City
  2. Bogota, Colombia
  3. Santiago, Chile
  4. Buenos Aires, Argentina
  5. London
  6. New York
  7. Paris
  8. Monterrey, Mexico
  9. Medellin, Colombia
  10. Sydney


The most World Cup check-ins by city (U.S. only) were:

  1. New York
  2. Los Angeles
  3. Miami
  4. Houston
  5. Chicago
  6. San Francisco
  7. San Diego
  8. Washington, D.C.
  9. Atlanta
  10. Orlando, Fla.


According to the Facebook Data Science Team, 68 percent of the check-ins were from male users, and 32 percent from female users.


Finally, the age range of World Cup check-ins was:

  • 13 through 17: 7 percent
  • 18 through 24: 30 percent
  • 25 through 34: 39 percent
  • 35 through 44: 17 percent
  • 45 through 54: 6 percent
  • 55 and older: 1 percent


Readers: Did any of the findings on World Cup check-ins by the Facebook Data Science Team surprise you?

Related Stories
Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell your brand's story through photos, and use your profile to drive your sales and business objectives. Register now!