WORLD CUP: More Than 58M Facebook Users, 140M Interactions On Day One

2014FIFAWorldCupBrasil650More than 58 million Facebook users were responsible for more than 140 million interactions on the first day of 2014 FIFA World Cup Brazil, on which host Brazil defeated Croatia 3-1, and Brazil’s Neymar was the topic of many of those interactions.

According to the Facebook Data Science Team, the top five social moments during Thursday’s action were:

  1. Neymar scores Brazil’s first goal to tie the match at 1-1.
  2. Neymar gives Brazil a 2-1 lead on a penalty kick following a controversial foul call.
  3. The final whistle.
  4. Oscar scores in extra time to give Brazil a 3-1 lead.
  5. An own goal by Marcelo gives Croatia an early 1-0 lead.

The top five demographic groups discussing the match were:

  1. Men 18 through 24.
  2. Men 25 through 34.
  3. Women 18 through 24.
  4. Women 25 through 34.
  5. Men 35 through 44.

The top countries in terms of conversations about the match were:

  1. Brazil
  2. U.S.
  3. England
  4. Indonesia
  5. France

The five players who received the most Facebook buzz were:

  1. Neymar
  2. Oscar
  3. Thiago Silva
  4. Hulk
  5. Marcelo

Readers: Are you following 2014 FIFA World Cup Brazil?

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!