WORLD CUP: More Than 58M Facebook Users, 140M Interactions On Day One

2014FIFAWorldCupBrasil650More than 58 million Facebook users were responsible for more than 140 million interactions on the first day of 2014 FIFA World Cup Brazil, on which host Brazil defeated Croatia 3-1, and Brazil’s Neymar was the topic of many of those interactions.

According to the Facebook Data Science Team, the top five social moments during Thursday’s action were:

  1. Neymar scores Brazil’s first goal to tie the match at 1-1.
  2. Neymar gives Brazil a 2-1 lead on a penalty kick following a controversial foul call.
  3. The final whistle.
  4. Oscar scores in extra time to give Brazil a 3-1 lead.
  5. An own goal by Marcelo gives Croatia an early 1-0 lead.

The top five demographic groups discussing the match were:

  1. Men 18 through 24.
  2. Men 25 through 34.
  3. Women 18 through 24.
  4. Women 25 through 34.
  5. Men 35 through 44.

The top countries in terms of conversations about the match were:

  1. Brazil
  2. U.S.
  3. England
  4. Indonesia
  5. France

The five players who received the most Facebook buzz were:

  1. Neymar
  2. Oscar
  3. Thiago Silva
  4. Hulk
  5. Marcelo

Readers: Are you following 2014 FIFA World Cup Brazil?

Related Stories
Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!