WORLD CUP: Germany’s Stunning Rout Of Brazil Results In The Most Facebook Interactions

WorldCupGermanyBrazilTotals650Host Brazil’s shocking 7-1 defeat at the hands of Germany in a semifinal match Tuesday at 2014 FIFA World Cup Brazil sparked the most conversation on Facebook of any of the tournament’s games to date, with 66 million of the social network’s users responsible for more than 200 million interactions (posts, comments, and likes), including more than 52 million interactions from 16 million users in Brazil alone, according to the Facebook Data Science Team.

Brazil was also responsible for the second- and third-highest interaction totals for World Cup matches, with the tournament’s opening match against Croatia discussed by 58 million users, and its round of 16 match against Chile by 31 million.

The two players who were the subject of the most buzz on Facebook were Germany’s Thomas Müller and Brazil’s David Luiz, and the match’s top five social moments were:

  1. Sami Khedira scores Germany’s fourth goal in seven minutes, giving his squad a 5-0 lead in the 29th minute.
  2. Toni Kroos scores his second goal of the match in the 26th minute, giving Germany a 4-0 edge.
  3. Kroos gives Germany a 3-0 lead in the 24th minute.
  4. Miroslav Klose scores in the 23rd minute, giving Germany a 2-0 lead and giving him the title of all-time leading goal scorer in the World Cup.
  5. André Schürrle scores his second goal of the match in the 79th minute, giving Germany a 7-0 lead and marking the most goals ever scored by one team in a World Cup semifinal.

The top five demographic groups discussing the Germany-Brazil game were:

  1. Men 18 through 24.
  2. Men 25 through 34.
  3. Women 18 through 24.
  4. Women 25 through 34.
  5. Men 13 through 17.

And the top five countries discussing the game were:

  1. Brazil
  2. U.S.
  3. Mexico
  4. Indonesia
  5. U.K.

The five most-discussed players from Germany’s squad were:

  1. Müller
  2. Klose
  3. Kroos
  4. Mesut Özil
  5. Khedira

And the top five from Brazil were:

  1. Luiz
  2. Marcelo
  3. Hulk
  4. Júlio César
  5. Fred

The Facebook Data Science Team also noted that Brazil’s Neymar, who missed the match due to injury, received 10 times more buzz than any other player in Tuesday’s match, and Brazil’s Thiago Silva, who did not play due to suspension, would have ranked No. 3.

WorldCupGermanyBrazilTopMomentsWorldCupGermanyBrazilDemographics

Image of German soccer fans courtesy of Shutterstock.

Related Stories
Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!