WORLD CUP: Most-Talked-About Sporting Event In Facebook History, 350M Users, 3B Interactions

2014FIFAWorldCupBrasil650With 2014 FIFA World Cup Brazil in the history books, the Facebook Data Science Team reported that 350 million Facebook users generated 3 billion interactions (posts, likes, and comments) during the tournament, which ran from June 12 through Sunday (July 13), making it the most-talked-about sporting event in the social network’s history.

The five most social matches in this year’s World Cup were:

  1. Germany 1, Argentina 0, in the tournament’s final match, which resulted in 280 million interactions from 88 million users.
  2. Germany 7, Brazil 1, in a semifinal match, 200 million interactions from 66 million users.
  3. Brazil 3, Croatia 1, in the tournament’s opening match, 140 million interactions from 58 million users.
  4. Argentina 0, Netherlands 0 (Argentina wins 4-2 on penalty kicks), semifinal match, 83 million interactions from 39 million users.
  5. Brazil 1, Chile 1 (Brazil wins 3-2 on penalty kicks), round of 16 game, 75 million interactions from 31 million users.

The five most social moments of 2014 FIFA World Cup Brazil were:

  1. Sami Khedira scores Germany’s fourth goal in seven minutes in its 7-1 semifinal defeat of Brazil, giving Germany a 5-0 lead.
  2. The final whistle of the final match.
  3. Toni Kroos scores his second goal of the match in Germany’s semifinal rout of Brazil, giving the Germans a 4-0 advantage.
  4. Mario Götze scores late in extra time on a cross from André Schürrle to give Germany a 1-0 lead in the final match.
  5. Neymar scores his first World Cup goal in the host team’s opening match against Croatia, tying the game at 1-1.

The 10 most-talked-about players were:

  1. Neymar, Brazil
  2. Leo Messi, Argentina
  3. Cristiano Ronaldo, Portugal
  4. Luis Suárez, Uruguay
  5. David Luiz, Brazil
  6. Júlio César, Brazil
  7. Thomas Müller, Germany
  8. Mesut Özil, Germany
  9. Hulk, Brazil
  10. Arjen Robben, Netherlands

The top five demographic groups discussing the World Cup were:

  1. Men 18 through 24 (22 percent of total World Cup buzz)
  2. Men 25 through 34.
  3. Women 18 through 24.
  4. Women 25 through 34.
  5. Men 35 through 44.

The top five countries discussing the tournament, in terms of unique users between June 12 and July 13:

  1. Brazil, 55 million
  2. U.S., 48 million
  3. Mexico, 19 million
  4. Indonesia, 18 million
  5. India, 14 million

The five most engaged countries, by percentage of Facebook’s user base, were:

  1. Brazil, 57 percent
  2. Costa Rica, 52 percent
  3. Uruguay, 52 percent
  4. Argentina, 50 percent
  5. Maldives, 50 percent

And the top five countries by percentage of most World Cup interactions were:

  1. Brazil, 26 percent
  2. U.S., 10 percent
  3. Indonesia, 6 percent
  4. Mexico, 5 percent
  5. Argentina, 4 percent

The six players who gained the most Facebook likes during the tournament were:

  1. Neymar, 14,933,027
  2. Luiz, 11,058,571
  3. James Rodriguez, Colombia, 9,018,742
  4. Ronaldo, 6,432,460
  5. Messi, 5,836,489
  6. Oscar, Brazil, 3,119,703

And the top six by percentage gain of Facebook likes were:

  1. Memphis Depay, Netherlands, 678 percent
  2. Tim Howard, U.S., 334 percent
  3. Ricardo Rodriguez, Switzerland, 318 percent
  4. James Rodriguez, 269 percent
  5. Asmir Begović, Bosnia and Herzegovina, 209 percent
  6. Fred, Brazil, 197 percent

Finally, the top 10 posts by players during 2014 FIFA World Cup Brazil were:

  1. June 21, a selfie by Neymar featuring teammate Thiago Silva.
  2. June 21, Ronaldo posing with a melon Ronaldo.
  3. July 4, Messi posts a photo of himself with Neymar, wishing the latter a speedy recovery from his injury.
  4. July 5, Luiz wishes Neymar well.
  5. July 1, Messi shares a locker-room shot following Argentina’s victory over Switzerland.
  6. July 7, Luiz wishes Neymar well.
  7. June 24, Messi’s birthday wish is “to win the World Cup.”
  8. July 8, Neymar thanks fans and teammates for their support.
  9. June 30, Messi marks the beginning of the round of 16.
  10. July 1, Ezequiel Lavezzi of Argentina shares a locker-room shot with Messi and Angel di Maria after beating the Swiss.

Readers: Did you interact on Facebook during 2014 FIFA World Cup Brazil?


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