Which three words are music to the ears of retailers and poison to the ears of kids? Back to school. Those words are also music to the ears of social gifting application Wrapp, which added a host of brands featuring related products.

Here’s how Wrapp works: Users who have installed the iPhone or Android application or accessed the Wrapp website receive reminders about their Facebook friends’ birthdays (although gift cards can be sent for any occasion). Wrapp then matches the social profiles of targeted friends with available partners that match their demographics, and users can send free gift cards that the partners make available, or add on to the amounts

Wrapp’s new back-to-school retailers are:

  • Office products and service provider Office Depot.
  • Angry Birds developer Rovio.
  • Roots, a manufacturer of hand-crafted leather goods, active athletic wear, yoga wear, accessories, and home furnishings.
  • Rent the Runway, which rents high-end designer dresses and accessories for four or eight days.
  • Zappos, which offers shoes, boots, clothing, denim, and bags.

Wrapp also said several of its existing partners are preparing special back-to-school offers, including Gap, Sephora, Adidas, MLB.com, Brooklyn Industries, The Wall Street Journal, Fab, Warby Parker, Omaha Steaks, Threadless, WeSC, Wayfair, and Spa Finder.

Wrapp CEO Hjalmar Winbladh said:

Times are tough for a lot of Americans these days, but parents still want to send their children back to school with new supplies and clothes. Wrapp is a super convenient way to make back-to-school shopping just a bit more fun and easy.

Back to school is second only to the holiday season when it comes to buying, according to The Wall Street Journal. When it comes to shopping, Wrapp is the perfect partner for retailers that want to drive online customers into brick-and-mortar stores, where over 90 percent of all sales are still made.

Readers: Would you use an app like Wrapp to make your back-to-school shopping easier?