Facebook Social Gifting App Wrapp Sets Social Gifting Wednesday

Hey, Black Friday and Cyber Monday: Social gifting application Wrapp would like you to make room for Social Gifting Wednesday.

Wrapp announced its first ever Social Gifting Wednesday, set for Nov. 21, one day before Thanksgiving and two days before Black Friday.

On Social Gifting Wednesday, Wrapp retail partners including Sephora, Gap, Levi’s, Warby Parker, Rent the Runway, Fab.com, Gemvara, Hayneedle, and 1-800-Flowers will offer sponsored gift cards worth $10 or more and available free of charge to Wrapp users for gifting to friends and family.

Wrapp CEO Hjalmar Winbladh said:

Most consumers are expected to take a conservative approach with their gift-giving budgets this year, making head-starts with sponsored gift cards for shopping all the more important. People will use Wrapp now to give sponsored gift cards to their friends and family before they go shopping, and then use Wrapp again to buy and send the gift cards they’ll give as holiday presents.

Readers: Social Gifting Wednesday, Black Friday, Cyber Monday … what’s next?

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