Over the past year, a growing number of companies have launched on top of the Facebook ads application programming interface, enabling larger advertisers to scale their Facebook advertising campaigns. Today, XA.net entered the market with the launch of optim.al, a multivariate ad platform.
The company is claiming that this is the first solution to enable advertisers to “test Facebook ad variations, find the right audience and leverage unique data via one interface.” However I’m not sure what that claim is based on.
Regardless, XA.net has been around since 2008 and is focused on the real-time bidding space. Just like many of the other solutions out there, Optim.al enables advertisers to create tens of thousands of variations per advertisement to determine which ones perform the best.
The result is a decreased cost for the advertiser. While we know little about the core product functionality, we’re hoping to get screenshots in an update to this post. In the mean time, you can head on over to the optim.al website to learn more.