The largest online shoe store, Zappos.com has launched a Facebook application. Feel free to skip this one though because it’s pretty crappy. To be honest I’m a little shocked that a such a large organization would release an application that feels like it is halfway complete. While I wasn’t able to test the full functionality since I don’t have an existing favorites listing on their store, there was no presence of design in the application. I hate to rail a company but if you are going to release such a featureless and poorly designed application, I have to be honest. If you want a great example of how not to release an application on Facebook, go test the Zappos application.
Starting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!