The largest online shoe store, Zappos.com has launched a Facebook application. Feel free to skip this one though because it’s pretty crappy. To be honest I’m a little shocked that a such a large organization would release an application that feels like it is halfway complete. While I wasn’t able to test the full functionality since I don’t have an existing favorites listing on their store, there was no presence of design in the application. I hate to rail a company but if you are going to release such a featureless and poorly designed application, I have to be honest. If you want a great example of how not to release an application on Facebook, go test the Zappos application.
Starting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!