INFOGRAPHIC: Facebook Friends Liking Pages Are Strong Recommendations

Recommendations from friends are a powerful driver of eventual purchases of goods and services, and social media marketing agency Zócalo Group did a little digging to find out the types of recommendations that held the most weight, and their sources.

According to Zócalo Group, 46 percent of respondents were influenced by their Facebook friends liking pages, tied with positive brand reviews and just 1 percent behind YouTube video reviews.

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!