INFOGRAPHIC: Facebook Friends Liking Pages Are Strong Recommendations

Recommendations from friends are a powerful driver of eventual purchases of goods and services, and social media marketing agency Zócalo Group did a little digging to find out the types of recommendations that held the most weight, and their sources.

According to Zócalo Group, 46 percent of respondents were influenced by their Facebook friends liking pages, tied with positive brand reviews and just 1 percent behind YouTube video reviews.

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