Is the Collapse of SEO About to Cause CPM Inflation?
AI and LLMs are popular precisely because they get people answers and information faster than clicking around.
Marketers Need to Rethink the Role of Digital in Campaigns
It's time to recognize that these platforms have become rotten—their cost has gone up without any uptick in campaign performance.
The Lotame Acquisition Is a Smart Move for Publicis, But Not a Cure-All for Marketers
If the companies that actually own the data—retailers, publishers, and platforms—are moving toward first-party identity, why shouldn’t you?
Google Launches AI Mode for Search
AI Mode is a Gemini 2.0-powered Google Search feature designed to provide more thorough, multi-part responses to complex queries.
Marketers Must Move Beyond Google Traffic as Zero-Click Becomes the Norm in 2025
Clicks don’t keep the lights on—conversions do that.
How Soccer Practice Scored The Home Depot a 2026 World Cup Sponsorship
Soccer sponsorships with the Mexican National Team, the LA Galaxy, and more prepared The Home Depot for a 2026 FIFA World Cup.
Indie OOH Agency Billups Doubles U.K. Footprint With Acquisition of Mediabridge Global
Seven-figure deal marks the company's fifth international purchase in 12 months.
Data Overload: Why Marketers Need to Focus on Data Quality, Not Quantity
Avoid the temptation of the “One Big Model."
Build a Strong Attribution Strategy to Fight Fragmentation
Multi-touch attribution is a dynamic process that requires ongoing analysis and adjustments.
Made You Look: The 4 Types of Attention That Influence Purchase Intent
Nothing against goldfish, but we believe humans have a lot more capacity to think, care, plan, and yes, pay attention. You just have to earn it.
Search Is Fragmenting Quickly. Brands Need to Develop Knowledge Graphs
Brands must recognize that their AI strategy is fundamentally their data strategy.
Elections, Olympics, Cookies, Oh My! Approaches to Experimentation in 2H 2024
Cogent experimentation brings a high level of strategic reasoning to the marketer’s recommendations and spoken word, and a greater level of respect and understanding from colleagues.
How Marketers Can Rethink Their Approach to Gathering LGBTQ+ Data
The solution: adland to establish thoughtful data retention policies, considering varied legal and cultural contexts internationally.
Marketers Need to Differentiate Loyalty Goals From Preference Goals
The conflation of preference and loyalty is one of the fundamental misunderstandings of modern marketing—so let's set the record straight.
Who Wants 228 Big Macs?
Customers would see their points as a tangible pathway to getting more of what they love rather than a generic currency.
Consumer Relationships Aren’t Built on Financial Incentives
The promise and pitfalls of zero-party data.
